Book Review: One Big Thing by Phil Cooke

One Big Thing by Phil Cooke

The book is about your “One Big Thing” or OBT.  Basically, what is the one thing you were put on the earth to do is the question it seeks to solve.  Why be average at a bunch of things when you can be great at your One Big Thing?  Phil Cooke takes you on a guided tour to discover what your OBT is and how to get out of some of the clutter that is around you.

I found that in this book there was not a lot of new ground covered for me.  Admittedly, I read much more of this genre than what the average person does, however, I found it to be a very easy and enjoyable read.  Phil Cooke has a writing style that is comfortable and makes you feel like you are having a conversation.  The book does accomplish it’s mission which is to help the reader bring focus into their lives.

“One Big Thing” does make you think and challenges you to look at your life and where you are.  What is it that you are passionate about?  What is it that you want to do with your life?  And once you have found those answers it shows you how to focus in on it and take steps in the right direction.

My favorite part of the book was the epilogue titles “You’re Not Crazy.”  I absolutely loved the story of Georg Friedrich Handel.  This part of the book reinforces on of the other chapters and goes to prove that you are never to old to accomplish what you were born to do.

I also highly enjoyed the quotes throughout this book.  I love good quotations and this one is packed full of them.

I would recommend this book to anyone looking to focus their life or who needs helping finding what to focus on.  Mr. Cooke has written a book that is easy to relax with and is enjoyable to read.  I look forward to reading his previous book “Jolt” in the near future.

To read more customer reviews or purchase the book visit Amazon.

*Note: I received a copy of this book at no charge in exchange for my honest review.*

Book Review: The Art of Selling Yourself by Riccoboni and Callaghan

The Art of Selling Yourself“The Art of Selling Yourself” is a book written by Adam Riccoboni and Daniel Callaghan of MBA & Company.  It was originally published in the United Kingdom under the title “Buy Me!” in 2011.  The content of the book is, as you might tell, about how to sell yourself in business situations such as interviews, ideas and public relations and how to sell yourself if you are an entrepreneur and needing to sell your concept to potential markets.

Riccoboni & Callaghan outline ten steps to take to sell yourself:

  1. Self-Belief and Confidence
  2. Personal Preparation
  3. Personal Presentation
  4. Communication
  5. Empathy
  6. Under-Promise and Over-Deliver
  7. Going the Extra Mile
  8. Overcoming Setbacks
  9. Managing the Media
  10. Leadership

The book contains exercises to complete to help you focus on your qualities and unique selling points and takes you step by step from there to show you how to present yourself in a way that people want to buy you (your services, idea, or work with your company).

While some of this book is not ground breaking or new to this genre I did enjoy it quite a bit.  I think everyone will get many takeaways and the book will help you develop confidence, show you how to network, show you how to have a conversation with someone in a way that you can better relate, get out of your comfort zone, and get up from setbacks and move on to the next sell.  I also like the step by step format which makes this an easy read and helps you work on one concept at a time.

One of the most interesting parts for me are the case studies.  Profiles of Sir Richard Branson, Oprah Winfrey, and Jeff Bezos were my favorites out of the the ten included in the book.  You have an opportunity to see, in a few pages, how these business masters started out and see where they have come today.

I would recommend this book to anyone who needs to sell themselves in any area of their life but especially in business.  From selling yourself to a potential employer to selling your project to an investor this book will show you how to begin and that is with yourself.  I will have this on by bookshelf as a resource to continue to look back on.

To read more customer reviews or purchase the book visit Amazon.

*Note: I received a copy of this book at no charge in exchange for my honest review.*