This book is about how to sell and keep customers satisfied. It is a thorough book going through the sales process all the way through handling with customer complaints about your product. It also has lists of suggested words to use and words to stay away from which can be a great help to those who are writing marketing material.
I find the book to be a great reference for anyone whether you would consider yourself in sales not. Even person at the customer service desk in a retail store can learn a great deal from this book.
I think the most important point that anyone can take from this text is to take care of your customer. While this seems obvious I run into many companies that forget this fundamental lesson. If each person who reads this book can grasp this one lesson along with the concepts presented you can win in business.
There were two things that annoyed me in this book. One was the typos at the start that gave me a bad impression of the book at first. This does go away rather quickly so don’t let it turn you off from reading it as it seems confined to the first section or so.
The second thing were the examples. There was not a consistent theme with the example letters and e-mails. The “company” name changed a few time and the format of the examples changed. While it doesn’t make anything away from what the book is trying to teach it does get a little aggravating at the back and forth between the changes. It would be easier for people to learn the material if there were more consistency in this area.
As a whole I would recommend anyone who works one on one with customers to read and absorb this book. You will get a lot out of it.
If you would like to get other peoples point of view or purchase the book you can do so on Amazon.
*Note: I received a copy of this book at no charge in exchange for my honest review.*
